Neil Stansfield Article

     The main takeaway from the article about Neil Stansfield is that a truly great design can improve the quality of even the most mediocre of products. Stansfield repackaged generic food products as organic products and sold them for a higher price. Instead of spending money on the actual product, Neil spent money on great packaging for that product. This leads these food items to receive great acclaim, even though they are in actuality very cheap. This shows that a well-designed packaging can make consumers believe they are consuming a high-quality product. This scenario also speaks to the pschologial effects that package design can have on the general populace. Packaging design can affect how consumers use, feel, and buy certain products.