Owlet Publishing is a publisher of children's books. Through our stories, we promote logical and critical thinking skills in children. The target audience of these books is children with reading skills from preschool all the way up to fifth grade. Through our brand, we would also create a feeling of trust, not only with children but with parents as well. The term "Owlet" in our name is the name for a baby owl. The owl is known to represent wisdom, and our company would like to instill wisdom in our young readers. In our brand design, we would like a baby owl to be featured in some sense. Other than that, all other design elements are up to the designer.