In his recent interview, graphic designer Dustin Stanton gave a lot of insight into what it takes to design an effective movie poster. He essentially says that the designer must boil the film down to the feelings it incites in its audience, and create an image that conveys those feelings in an inticing matter. Designing a movie poster is ultimately the process of serving two, sometimes contradictory, interests. The commercial advertising interests of the studio and the creative interests of the director and their film.
Stanton also emphasizes the importance of working with other artists. Working with other creatives ensures that a designer's work is always questioned on how it could be better until its the best it can be. Stanton also shared how he battles mediocre ideas. He simply gets inspired by others work and does so until his ideas form and then he makes those ideas the best they can be.
Stanton also emphasizes the importance of working with other artists. Working with other creatives ensures that a designer's work is always questioned on how it could be better until its the best it can be. Stanton also shared how he battles mediocre ideas. He simply gets inspired by others work and does so until his ideas form and then he makes those ideas the best they can be.
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